Photos via Peter Pabón

On Friday night, Diamond Supply Co. hosted a special photo exhibition featuring the work of prolific photographer Giovanni Reda. In conjunction with the show, Diamond produced special, limited-run shirts and hats. The show featured 30 prints with legendary skaters such as Harold Hunter, Danny Supa and Keith Hufnagel that Reda photographed during the 90’s that made the skateboarding world take notice of the east coast NYC scene.

Since the 90’s Reda has gone on to do much more work outside of skateboarding as you can see on his website. He also serves as MC at a number of contests and events, most recently being the HUF X Chocolate Forever Skate Jam. Friday Night’s turnout was great. With everyone in town for Street League, pros, Industry heads and notable locals showed up to support Reda and Diamond’s new SoHo store.