About: Belief is a New York City based skateshop & clothing boutique, as well as a lifestyle apparel brand. Our aim is to enroll our community into a positive and productive lifestyle. Heavily influenced by the NY hustle, we believe that you can achieve anything you set your mind to. To us, the term “Ever Upward” is more than just the NY state motto. It sums up our belief that if you strive to do what you love, you can reach your full potential in the face of any adversity.