G-Shock invited us to celebrate thier 30th anniversary party held exclusively at the Manhattan Center, NYC. We started the evening learning about the evolution of the G-Shock and got a sneak peek at the latest series which is more rugged than ever and even includes Bluetooth. G-Shock’s inventor – Kikuo Ibe was present and got some props from Hideaki Terada (CEO of Casio).

We then finished out the celebration with a set by DJ Drama and live performances by Slaughterhouse and Eminem. Attendees included G-Shock team member Stevie Williams, Ice-T & Coco, Eric HAZE who designed the 30 year logo and Busta Rhymes. We had a great time, check some coverage below.

Video Recap via Highsnobiety

Additional Links: 
Brad Clarke for RadCollector
Highsnobiety’s Post
Transworld Business Post