Supreme has been able to capitalize on “hype” in order to become an exclusivity brand. Will this artificial scarcity lead them on a path of continued growth or will any increased distribution lead to dilution of the value of the brand?
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Launched in 2009 NY Skateboarding has continued to cover New York skateboarding and it’s community daily keeping New Yorkers and fans throughout the world in the know. Since May of 2009 we continue to post news every day and update our fans about local product, history, talent and events. If you love New York and skateboarding as much as we do than we’re sure you will be stoked on our site.