The shoe, the attitude, the anthem. Tyshawn Jones transforms Bronx born determination to worldwide recognition with the global release of his signature shoe—TYSHAWN. Directed by William Strobeck, this quick edit captures some of the essence that is New York’s SOTY. The top comment on youtube for this video says it all:

Doesn’t drink or smoke and bought a restaurant and hired his family. Bout time skateboarding had a role model. “LET’S GO!”